word-of-mouth advertising

= word-of-mouth influence
The process in which the purchaser of a product or service tells friends, family, neighbours, and associates about its virtues, especially when this happens in advance of media advertising. See viral marketing

Big dictionary of business and management. 2014.

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  • word of mouth — UK US (also word of mouth) noun [U] COMMERCE ► the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it: by/through word of mouth »We get most of our… …   Financial and business terms

  • word-of-mouth — adjective expressed orally a viva voce report the film had good word of mouth publicity • Syn: ↑viva voce • Similar to: ↑spoken * * * ˈ ̷ ̷ ̷ ̷ˈ ̷ ̷ adjective Etymology …   Useful english dictionary

  • Word of mouth — is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person to person manner. Word of mouth is typically considered a face to face spoken communication, although …   Wikipedia

  • WORD OF MOUTH — Advertising from a satisfied customer (Business » General) Good Gossip...usually refers to sales from a satisfied customer...Word of mouth is usually known as the best form of advertising. (Miscellaneous » Casual Expressions) …   Abbreviations dictionary

  • word of mouth —   a term referring to the public discussion or buzz that a film can acquire, fueled by sneak previews and advance advertising; word of mouth is an important marketing element in a film s success or failure positive word of mouth gives a film legs …   Glossary of cinematic terms

  • by word of mouth —    If something becomes known by word of mouth, it gets known by being talked about rather than through publicity or advertising, etc.   (Dorking School Dictionary)    ***    Information passed on through conversation is transmitted by word of… …   English Idioms & idiomatic expressions

  • by word of mouth — If something becomes known by word of mouth, it gets known by being talked about rather than through publicity or advertising, etc …   The small dictionary of idiomes

  • By word of mouth —   If something becomes known by word of mouth, it gets known by being talked about rather than through publicity or advertising, etc …   Dictionary of English idioms

  • advertising — n. classified; outdoor; word of mouth advertising * * * [ ædvətaɪzɪŋ] outdoor word of mouth classified …   Combinatory dictionary

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

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